Author: anthonycuccia

Kerning

“If letters in a typeface are spaced too uniformly, they make a pattern that doesn’t look uniform enough.” – Ellen Lupton, Thinking With Type Kerning is the spacing between letters in typeface or text, and it helps provide the basis of text organization within your writing.  One aspect of kerning is called tracking, which is…

Type

“Type is saying things all the time. Typefaces express a mood; an atmosphere. They give words a certain coloring.” -Rick Poyner, Helvetica Typography used in visual communication evokes emotion in the audience.  It ties a specific quote with the message behind that quote to encompass the idea. Since font is a visual aid, the font…